La Generación Z lidera la industria del lujo

Generation Z leads the luxury industry

Rich and successful young people

It is fascinating to see how the luxury industry is changing and evolving as Generation Z assumes an increasingly important role in it. This generation has grown up in a digital and globalized world, and they have a unique perspective on what luxury means and what they want from it.

In fact, according to the Bain & Company report, Generation Z and Generation Y accounted for all of the growth in the luxury market over the past year. In other words, these young people are driving sales and leading the luxury industry around the world.

Also, Generation Z has a different relationship with luxury brands compared to previous generations. Instead of just focusing on the brand and its status, these young people are looking for brands that reflect their values ​​and align with their beliefs. They are more interested in sustainability, social responsibility and transparency, and expect luxury brands to get involved in these issues.

The generated Z leads the luxury industry

The reason?

It's exciting to see how the younger generations are changing the landscape in the luxury industry. According to a study, by the year 2030, generations Y, Z and Alpha will become the biggest luxury buyers, representing 80% of global purchases. In other words, these youngsters are adopting an earlier attitude toward luxury.

And it's not just a matter of attitude. It seems that young people are earning more money through their work and investments, which allows them to spend more on luxury products. In addition, social networks are also playing an important role. Young people are being influenced by the messages and images they see on Instagram, TikTok and other social media platforms, giving them more exposure to luxury brands and their lifestyle.

It is interesting to see how luxury brands are responding to this trend. They are embracing new marketing strategies and focusing on reaching younger generations through social media and other digital channels. Brands are also taking a more personalized and sustainable approach to appeal to younger consumers.

In short, the younger generations are changing the way luxury is perceived and what it means. They are adopting an earlier attitude towards luxury and spending more on luxury products thanks to their growing purchasing power and the influence of social media. It is exciting to see how luxury brands are responding to this trend and adapting their marketing strategies and products to appeal to younger consumers. The future of the luxury market is bright!

Generation Z leads the luxury industry

It's impressive to see how technology is changing the way younger generations buy and consume luxury items. With the advent of online stores, purchasing these items has become much more accessible for young people around the world. They no longer have to go to a physical store to make a purchase, but can do so from the comfort of their homes.

But that is not all. According to other experts, Web 3.0, including the metaverse and NFTs, will further help future luxury sales by younger consumers. The metaverse, for example, is a virtual online space where people can interact in a 3D environment, and many experts believe it could be a new way to shop and experience luxury.

In short, Generation Z is leading the way in the luxury industry and changing the way brands approach their customers. It is important that brands are attentive to the demands and preferences of this generation to stay relevant to them. With the power of technology and the creativity of young people, the future of the luxury market is exciting and full of possibilities. We can't wait to see what's next!

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.